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WordPress Themes Intended For Incoming Links – You Could Be Wasting Your Time!
If you have been reading round around Search engine optimisation and you are any good at designing and building sites, then you may be tempted to build several WordPress themes and make them publicly available for free. In return, you merely slip your backlink into the footer of the theme and hope that most users keep it intact. That way, you have suddenly created hundreds of incoming backlinks.
But, these links are probably being ignored! In a recent experiment I linked from a well established PR3 web site to a new PR0 website and watched it quickly jump up the search results. But, when I put the link on more of the thousands of pages on the PR3 web site, the PR0 website fell back down the results to lower than when I started.
This is an obvious sign that Google does not give advantage to anything approaching site wide links and if you have placed your backlink on the footer, it is appearing on every page of the site. And it can even be a brand new website, so little to no benefit to you.
But my experiment continued to blocking the non home page links to see what would happen then and what I noticed was that the position of the PR0 website slowly went back up, almost reaching the position it had been at before I put the backlinks website wide. Not quite there, but then it probably will take quite a while for Google to work out that several of the deeper inner pages should be ignored.
So, if you are building themes for SEO purposes what do you need to do to be sure that the backlinks are counting? Well, the answer is to not be too greedy and there are two options.
The first is to use the WordPress is_front_page function to detect whether the footer is being displayed on the front page and then, if it is, to display the backlink. This way your backlink merely ever appears on the one page of the web site.
However, this does not get the best results for traffic. If the website is receiving traffic then a few of these might like your work and also want to download a free theme. For these people you need to be displaying the link on every page.
So my favourite method, even though it may not quite work so well on the search engines, is to negate the process. Always display the link on every page through the footer, but if it is not the front page, then add rel=”nofollow” to the backlink. This way you are telling Google to ignore the website wide aspect of the link, whilst getting the benefit of the home page presence (and possibly the page with the highest page rank) and also allowing further traffic to discover your work.
A little complicated, but hopefully the best solution all about!
If you want to know more about finding website visitors, call over to our website to learn more about affordable website traffic. There you will find load more ideas or you can read more of our website traffic articles if you prefer.
Written by Keith Lunt
Find pragmatic recommendations in the sphere of one way links – read this web site. The time has come when proper info is really only one click of your mouse, use this chance.
