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SEO Specialist – White Hat Vs Black Hat
There are many things that you need to consider when choosing a seo specialist. Typically, business owners will pay a monthly fee for SEO work. You need to choose a SEO specialist For a lot of business owners it can be a huge decision for their business, but in this article I want to discuss some important factors when working with an SEO expert.
There are correct ways to do SEO (Search Engine Optimization) and incorrect ways to do SEO. For example, most SEO guru’s will use white hat, which is simply the safe way to bring your rankings up in the search engines. However, some shady SEO freelancers, or even companies use black hat techniques which can get your website de-indexed from the search engines.
What Is White Hat SEO?
White hat can be anything from optimizing your website to meet Google standards without violating any of there TOS (Terms of Service). This can include optimizing your page so that it shows up in Google for various keywords. In fact, for anything to rank in Google you will need to have your keywords in your title tags, description, H1 tags, ect.
A seo specialist will be able to do this for you correctly. Also, many techniques of white hat SEO include writing articles, press releases, blog commenting, directory submissions, ect. Everything a white hat specialist does will not be in non-spammy method, and your website will be rewarded in the search engine for this.
What Is Black Hat SEO?
So this brings me to a improper way to do SEO. Black hat SEO is basically a shortcut to getting ranked in the search engines. True these black hat methods might get your site ranked higher and quicker, but the cons outweigh the pros by a long shot. For instance, if you have chosen a black hat methods for SEO your site can get banned from Google all together.
Black hat can also be spamming blogs, keyword stuffing, hiding text, ect. If Google catches on to this you will be penalized heavily. Personally, I have never gotten a website banned, but from what I hear it is nearly impossible to get reinstated once the big G decides to ban your site from their index.
Trust Your SEO Guru
Trust builds a good business and you simply need to communicate with the person you hire to do your SEO work. You will need to be able to communicate with them on a weekly basis to make sure they are doing the job correctly. However, SEO does not happen overnight, usually 4-8 weeks before you see any noticeable results.
Please keep in mind that SEO takes time. However, your website does have to be optimized correctly if you do want to see good rankings in the search engines.
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