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SEO For Small Enterprise – We Uncover The Benefits That SEO Can Have And Its Advantages Over Other Varieties Of Marketing.
The majority of UK small business owners have yet to catch on the the true value that SEO can offer to their business. The simple fact is that SEO allows any business regardless of advertising and marketing budget to reach new potential customers and therefore gain a steady influx of fresh custom. Most small business owners simply think that SEO is going to be to expensive for their companies budget, but they couldnt be further from the truth. Many small SEO consultancies will undertake work for around £45 per keyword.
Results from organic SEO are not instantanious, they will take at least a month to materialise, maybe up to six months, the length of time needed is very much dependant on how competetive the keywords that you have chosen are. That said, there is no other marketing form in the world where you can achieve highly targetted global (or regionally targetted) exposure for less than the price of a tiny advert in your local paper.
The simple fact is that those businesses with more targetted markets who operate in a regional locality can expect their SEO Services fees to be much lower than a national business targetting the whole of the UK. And whilst it is true that a business selling “car hire in london” could never expect to gain the same amount of traffic on their website as a business offering nationwide “car hire” could, the actual online competition they are facing is very much less. Additionally, studies have shown that people who search for products in a region or locality are far more likely to end up making a purchase as a result of their search than those who do not. I know that personally I would rather have ten hits per day and convert three of those hits into sales, than recieve one hundred hits per day and only convert one.
Another reason that many small business owners do not see SEO Services as a viable option is the fact that so many people seem to find the subject thoroughly confusing. There are many business owners who make no distinction between pay per click marketing (where you have to pay for each single visit to your site) and Organic SEO. The truth of the matter is that pay per click can be a very successful form of marketing, but it should really be used to support an organic SEO campaign, and not as a substitute. Once your website has achieved naturally high rankings through organic SEO, then you can literally save thousands of pounds each month through organic SEO because instead of paying for each visit, you are now only paying a fixed low monthly fee for your SEO consultant to maintain your rankings.
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