{"id":441,"date":"2010-04-14T15:45:55","date_gmt":"2010-04-14T15:45:55","guid":{"rendered":"http:\/\/blog.365ezone.com\/?p=441"},"modified":"2010-04-14T15:45:55","modified_gmt":"2010-04-14T15:45:55","slug":"the-most-two-lies-web-gurus-tell-themselves","status":"publish","type":"post","link":"https:\/\/365ezone.com\/blog\/the-most-two-lies-web-gurus-tell-themselves\/","title":{"rendered":"The Most Two Lies Web Guru\u00e2\u20ac\u2122s Tell Themselves."},"content":{"rendered":"<p>My love affair with domain names continued last week as I made my most ever (self-financed) domain purchase. I think I got a really good deal on it, based on the fact that we will be developing it. (Valued in reference to its pay-per-click revenue, you might say we overpaid\u00e2\u20ac\u201cbut we didn\u00e2\u20ac\u2122t.)<\/p>\n<p>Anyway, I think being an experienced search engine optimizer and affiliate marketer gives me an edge as a domainer\u00e2\u20ac\u201cI am able to see value where many domainers wouldn\u00e2\u20ac\u2122t (for instance, I know that .org\u00e2\u20ac\u2122s and .net\u00e2\u20ac\u2122s get the same \u00e2\u20ac\u02dcSEO bonus\u00e2\u20ac\u2122 that .com\u00e2\u20ac\u2122s do, making their normal sale value\u00e2\u20ac\u201c10-20% of the .com version\u00e2\u20ac\u201crelatively desirable if you actually plan to develop rather than park). This kind of webmastering expertise also allows me to avoid drinking the Domainer Kool-Aid. Yes, I think domainers as a bunch often believe what they want to believe, even in defiance of reality (the same could be said of SEOs of course!). Well here are two often-accepted lies that domainers tell themselves, which this SEO is calling bullsh*t on:<\/p>\n<p>Type-in traffic numbers are higher than you think, and growing. <\/p>\n<p>Okay before you domainers launch your SCUD missiles at me, I do admit that with the REALLY big domains (e.g. Cars.com) certainly there\u00e2\u20ac\u2122s a lot of type-in traffic. Not sure what the ratio is to search traffic, but of course for every one thousand searches for [cars] there is a certain fraction of that number typed into the URL bar as Cars.com. This fraction may also apply to 1.5-tier domains (e.g. UsedCars.com) but in my experience it does not apply to 2nd-tier domains (e.g. OhioUsedCars.com). As far as trends go, I think the facts are pretty simple. Most users stop typing something.com in the browser URL bar after they\u00e2\u20ac\u2122ve used the Net for 6 or 12 months. Really, there is no reason to ever type in something.com once you have used Google. Yes, there will always be incoming (dumb) Net users, but in future years most of the new Internet users are going to be in the developing world (and thus harder to monetize). In The US, nearly everyone who ever will use the Internet is already using it\u00e2\u20ac\u201cand very few of us don\u00e2\u20ac\u2122t know how to use Google.<\/p>\n<p>Type-in traffic converts better than search.<\/p>\n<p>Now so not only is type-in volume generally over hyped, its value is lower than what\u00e2\u20ac\u2122s normally stated. Richard Ball from Apogee Search covers this well topic well. The short version is that studies touted as proving type-in converts better than search are often lumping type-in, bookmarks, and other forms of traffic together (often referred to altogether as \u00e2\u20ac\u0153direct navigation\u00e2\u20ac\u009d). Of course bookmarks convert extremely well, and that skews the numbers upward. As far as how well the type-in traffic converts, the jury\u00e2\u20ac\u2122s still out. <\/p>\n<p>Visit STICKY WEB DOMAINS to <a href='http:\/\/www.purchasedomainname.org' target='_blank'>cheap domains<\/a> or <a href='http:\/\/www.purchasedomainname.org' target='_blank'>buy domain<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>My love affair with domain names continued last week as I made my most ever (self-financed) domain purchase. I think I got a really good deal on it, based on the fact that we will be developing it. (Valued in reference to its pay-per-click revenue, you might say we overpaid\u00e2\u20ac\u201cbut we didn\u00e2\u20ac\u2122t.) Anyway, I think [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-441","post","type-post","status-publish","format-standard","hentry","category-domains"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Most Two Lies Web Guru\u00e2\u20ac\u2122s Tell Themselves. - 365ezone Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/365ezone.com\/blog\/the-most-two-lies-web-gurus-tell-themselves\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Most Two Lies Web Guru\u00e2\u20ac\u2122s Tell Themselves. - 365ezone Blog\" \/>\n<meta property=\"og:description\" content=\"My love affair with domain names continued last week as I made my most ever (self-financed) domain purchase. 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