{"id":417,"date":"2010-04-11T09:16:21","date_gmt":"2010-04-11T09:16:21","guid":{"rendered":"http:\/\/blog.365ezone.com\/?p=417"},"modified":"2010-04-11T09:16:21","modified_gmt":"2010-04-11T09:16:21","slug":"nu-www-name-tld-what-a-price-for-a-national-identity","status":"publish","type":"post","link":"https:\/\/365ezone.com\/blog\/nu-www-name-tld-what-a-price-for-a-national-identity\/","title":{"rendered":".NU WWW Name TLD What A Price For A National Identity?"},"content":{"rendered":"<p>The tiny Polynesian island nation of Niue is beginning to think it&#8217;s been had. Candidly, it&#8217;s clear they didn&#8217;t do their homework before they did their arrangement.<\/p>\n<p>Ironically, it seems the buyer hadn&#8217;t really done his, either. Anyone who has been swamped by advertisements for &#8216;global domains&#8217; can clearly understand that it&#8217;s a burgeoning business. The specter of purchasing a domain at a much better price than the more common &#8216;dot com&#8217; or &#8216;dot net&#8217; or &#8216;dot org&#8217; is most attractive to most would-be entrepeneurs on restricted budgets. This niche&#8217;s market leader is most likely Global Domains International (GDI), which has no doubt put Western Samoa on the mental map of many a cybernaut. The key element in that deal is that the Western Samoan government granted the rights to GDI in return for a percentage for every domain sold.<\/p>\n<p>Niue&#8217;s name is derived from the local language&#8217;s saying for, &#8220;Look, a coconut!&#8221; It seems they should have used theirs more carefully before signing a domain deal with Bill Semich in 1998.<\/p>\n<p>An American entrepreneur whose former station was editor for a computer magazine, Semich recognized the potential value in the marketability of unique domains. Apparently finding the &#8216;nu&#8217; extension an appealing letter arrangement, he signed a contract with the Niue government that gave him the private rights to it.<\/p>\n<p>It wasn&#8217;t a one-way deal. Semich guaranteed free wireless access for all 2000 of Niue&#8217;s populace and he delivered, finishing the installation of an island-wide set-up of translator towers in 2003. The country&#8217;s leaders surely felt they had provided their population with a service for the new century which would favorably ensconce their place in island history.<\/p>\n<p>Semich, meanwhile, intended to hawk his bargain domains to Americans. He had no idea that his ideal clients were in Sweden, where &#8216;nu&#8217; is the local word for &#8216;now.&#8217;<\/p>\n<p>Obviously,&#8217;now&#8217; is a hot advertising action term in any language, so Semich was pleasantly surprised to find the Swedes flocking to his cyber-property. As a translated example of why this works for them, &#8216;drive.now&#8217; (which would be &#8216;k\u00c3\u00b6ra.nu&#8217;) is a very convincing sales slogan which becomes an ideal URL for a Swedish driving school. To date, Semich has had 110,000 sales of &#8216;dot nu&#8217; domains at $30 a year, which has greatly swollen the coffers of his &#8216;.NU Domain Ltd&#8217; to the scope that its website&#8217;s home page default language is now &#8212; or nu &#8212; in Swedish.<\/p>\n<p>Actually, Semich has cunningly taken advantage of this windfall to become the first domain provider to add in a complete Unicode character set into its scripts, allowing users whose alphabets have rare characters &#8212; in Swedish, that would be the letters &#8216;\u00c3\u00a5,&#8217; &#8216;\u00c3\u00a4&#8217; and &#8216;\u00c3\u00b6&#8217; &#8212; to remain true to their language instead of settling for Anglicized versions, which often destroy their original meaning.<\/p>\n<p>Visit STICKY WEB DOMAINS for <a href=\"http:\/\/www.purchasedomainname.org\" target=\"_blank\" rel=\"noopener\">register domain name<\/a> <a href=\"http:\/\/www.purchasedomainname.org\/domain-aftermarket.html\" target=\"_blank\" rel=\"noopener\">domain name registration<\/a> or <a href=\"http:\/\/www.purchasedomainname.org\/domain-aftermarket.html\" target=\"_blank\" rel=\"noopener\">buy domain name<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The tiny Polynesian island nation of Niue is beginning to think it&#8217;s been had. Candidly, it&#8217;s clear they didn&#8217;t do their homework before they&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[37],"tags":[342,344,350,411,702],"class_list":["post-417","post","type-post","status-publish","format-standard","hentry","category-domains","tag-domain-name","tag-domain-name-registration","tag-domains","tag-free-email-account","tag-purchase-domain-name"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/365ezone.com\/blog\/wp-json\/wp\/v2\/posts\/417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/365ezone.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/365ezone.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/365ezone.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/365ezone.com\/blog\/wp-json\/wp\/v2\/comments?post=417"}],"version-history":[{"count":0,"href":"https:\/\/365ezone.com\/blog\/wp-json\/wp\/v2\/posts\/417\/revisions"}],"wp:attachment":[{"href":"https:\/\/365ezone.com\/blog\/wp-json\/wp\/v2\/media?parent=417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/365ezone.com\/blog\/wp-json\/wp\/v2\/categories?post=417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/365ezone.com\/blog\/wp-json\/wp\/v2\/tags?post=417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}