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With the Royal Mail workers on strike, many businesses that are reliant on direct mail will suffer. This situation could be beneficial for the technology sector and perhaps some shared web hosting users.
Technology editor at IT PRO Benny Har-Even said that if the Royal Mail proves to be unreliable then organisations will look for alternatives and technology can play a role in this.
“They might have traditionally relied on sending stuff in the mail […] but they might look at technology. This is a grey area for security […] but there are ways of sending things securely,” Mr Har-Even commented.
Talking about whether cloud computing could be used to move information around effectively, he claimed that people are unsure about how they share data over the internet. Mr Har-Even pointed to Windows 7, which has technology integrated into it designed to make it
Organisations, such as those using advanced web hosting services, may well be worried about how swine flu will make an impact on their operations.
Companies need to have pandemic plans in place, according to Gartner, so workers can operate from home.
However, work-at-home (WAH) strategies could be at threat from poor residential internet bandwidth, according to the organisation.
“Within the switching office, surges in demand will overload the local connection to the backbone networks, because carriers typically do not design for excess residential capacity,” explained Eric Paulak, managing vice president at Gartner.
The company’s Center for Disease Control suggested that 40 per cent of employees will not be in the workplace for an extended period of time, as a rule of thumb for pandemic planning.
Earlier this year, businesses such as those using web hosting packages were advised by Gartner not to panic because of a swine flu outbreak, but act by reviewing and testing their pandemic response plans.
simpler for firms to connect with one another securely.
Secretary of state for business, innovation and skills Lord Peter Mandelson recently spoke to the House of Lords on the negotiations to avert national strikes. He referred to the Hooper Review, saying that it indicated the Royal Mail needs to change as the postal market transforms. People are turning towards text, email and direct debit, he claimed.
“Business will be quick to recognise that while you can picket a delivery office to stop the service or refuse to deliver letters, you cannot picket the ever-present internet,” Lord Mandelson asserted.
He added that while he would continue to encourage a settlement over the dispute, he could not “disinvent the internet”.
To highlight just how important communication over the internet now is, the ExactTarget 2009 Email Utilisation Whitepaper revealed that the rate at which online consumers are increasing email usage, in comparison to the speed at which it is decreasing, is more than double the rate for both social media and text messaging.
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