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How To Find The Best Keywords For Your Website
The aim of keyword research is to find keywords that potential visitors to your website will use in a search query. If you can find the phrases that real people will use to find your website you will have taken a big step towards generating hits. Choosing the wrong keywords will waste a lot of time and money with no return on investment.
Finding the best keywords for your website is a challenge and it is important to spend quality time when researching keywords. Google’s Keyword Tool can provide you with keyword suggestions, monthly searches and number of competitors for each keyword. But first you need to start with a list of possible keywords to research.
How to find the Best keywords:
• Read through your website and make a list of all the words and phrases that could be used to describe your service or product.
• Use Google’s Keyword Tool or similar software to find suggested keywords based on your list of words.
• Enter each word or phrase into the search query of your favourite search engine and have a look at the top ten results.
• If the top ten results are for websites providing similar services or products than your website the keyword is relevant.
• Remove any words that are not relevant.
• Research your top 10 competitors and have a look at their websites and source code.
• Add any new words or phrases that they might be using to your list.
• Write a description of your website, service or product.
• Send the description that you have written to your friends and contacts and ask them to write down the phrases that they would use to search for this product, service or website.
• Include any new words or phrases provided by your friends and contacts to your list.
• Use Google’s Keyword Tool or similar software to determine the average number of searches and number of competitors for each keyword.
• The best keywords have a high number of searches with a low number of competitors.
• Draw-up a list of your top 50 keywords based on the number of searches and competition for each word or phrase.
• Send this list to your friends and contacts and ask them to choose the top 10 words or phrases that they would use to search for your website or product on the search engines.
• Draw-up a list of your top 10 keywords and phrases based on the feedback received.
Now that you have a list of the best 10 words or phrases that describes your website or product you can start to optimize these keywords. Use these words on your web pages, in your page titles, in your meta description, in your meta tags, in sub headings and throughout the content of your website. It is also very important to use these keywords in the anchor text of links to your website, in your domain name and in your user name when commenting on blogs or forums. Effective keyword optimization will result in high search engine rankings for your chosen keywords and this will result in organic traffic to your site.
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