Google Buyout Stirs AdWorld!

Google Buyout Stirs AdWorld!

• 24 February 2010
• by: Sumit Pradhan
• in: News
• Tags: AdMob deal, Mobile AdSense, Mobile Advertising, Mobile Display Advertising, Omar Hamoui, Susan Wojcicki
• note: no comments

The world of mobile advertising was stunned to silence as global search engine major, Google acquired AdMob, the leading mobile advertising player early this week. AdMob, founded by Omar Hamoui in 2006, had made significant inroads in the potential-rich mobile advertising arena in a very short time.

Susan Wojcicki, Vice President of Product Management at Google underlining the importance of AdMob deal remarked, “AdMob is the quintessential Silicon Valley startup — generating impressive year on year revenue growth — and we’re excited to welcome this talented team to Google.”

Google’s expectations from the AdMob deal can be outlined as:

• Enhanced engagement for advertisers in their interactions with mobile user community.
• Greater relevant ads and access to more ad-supported content for users.

Google’s acquisition of mobile display advertising firm, AdMob happened at a cost of $750 million. The deal was a lucrative trade0ff for its CEO Omar Hamoui who observed, I think people underestimate how important ads have been to funding the development of innovative content on the Internet. Our goal all along at AdMob has been to make it possible for developers and publishers to bring their products and ideas to mobile with the same business model.”