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Can Small Hosting Companys Compete?
Can a new small hosting business really compete with the big boys?
This depends on the service being marketed correctly. I have written articles on choosing website hosting providers which concluded that it’s best for an individual to go to one of the big companies where service and continuity are about assured. A small company cannot expect to compete with the major suppliers in the mass market. It either needs to be fed by an existing business e.g. a web design company or direct its service at a niche in which there are few or no competitors. If you consider people with a particular hobby or engaged in a particular activity you can aim to become a specialist in providing hosting in that niche(s). You aim ought to be to position yourself as understanding the specific needs of this niche so that people feel that you will provide a better service than a general hosting company.
Points to consider when establishing a website hosting reseller business
Whose Service to Resell – It is essential to pick the right supplier as you don’t want to need to move your customers between suppliers later. Clearly the service must be fast and reliable but must also compare web hosting exactly what you need to satisfy your market. Does it support full functionalities and scripts that your users will need?
Start Small – It will likely be best to start with the cheapest compare dedicated servers you’ll find from your chosen supplier. You will need to be up and running prior to signing your first customers but this might take longer than anticipated.
Spend Time On Your Web Site – You must ensure that your website looks professional and commitment put into this will be well spent.
Clear Support Strategy – Decide what support you will offer, make this clear to your customers and stick to it. Offering telephone support is good as it gives people additional confidence but if you cannot provide this consistently it is best to stick to email.
Research your market – Make sure that you do understand their requirements so that your marketing message (and your website) tells them what they want to hear.
Why become a Website Hosting Reseller?
Becoming a website cpanel hosting should produce recurring income for minimal work (assuming that the service being resold is good) and you should have a good chance of succeeding if:
* It is really an obvious add-on to an existing business or:
you have got * a niche to market the service effectively.
Good luck choosing your next webhosting company and be careful and read alot of reviews before choosing your next webhosting comany. Good luck and be safe out there. And choose carefully.
