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A Clever Trade Show Video Effect
A trade show video has conflicting requirements, which make creating one challenging. The video must attract people and yet it should be informative, which can make a video a bit dull. The video should promote branding, which is a subjective process and yet it should impart objective material, which can then take away from the branding effect The Jewell Attachments Demolition promotional trade show video produced by videographer Steven, which is posted on You Tube, has presented unique branding material about demolition machinery, and has presented the material in away that is very interesting, and also must have been captivating to trade show goers who caught a glimpse of the presentation. The video, which contains unique content, or at least a unique way of expressing well known content is also racking up a respectable 4,000 + views in its post trade show You Tube appearance.
Steven was commissioned to make a trade show video for the Jewell Demolition company, a business that was exhibiting at the Demolition Trade Show.The video was produced as the result of a request by the company for Steven to make a video , which they could use as a promotional video at the upcoming Demolition trade show.
Considering that the video was produced for an upcoming Demolition Trade Show, the choice of a building demolition documentary was a natural. However, as everyone who has ever watched a demolition video knows, while your watching it, it takes so darn long to get to the big blows that tumble the whole structure, that the video ends up being boring, especially, after you’ve seen one. Besides, its only the big blows that get lots of the structure that attract attention, whereas the piddling little nibbles are dull. Considering that the video was being made for a demolition trade show, there were probably dozens of other building razing flicks in the room.
But what Steven showed us is that the piddling little nibbles are actually amazingly interesting. He did this by speeding up segments of the demolition. Before our eyes, as the big metal monsters are tearing away at the huge concrete structures, they suddenly transform into giant predatory insects ,devouring a large piece of food, or even at times giant reptiles nibbling at the leaves of a large tree. The likeness is so exact that one concludes that the effect is not only a psychedelic like illusion, but that certainly the inventor of these machines was inspired by our evolutionary ancestors.
As the video, which is set to exciting background music, continues, demolition laymen, like myself suddenly find ourselves forming an affection for these gigantic steely creatures. The branding effect being generated by the video is potentially immense. Furthermore, watching this trade show video is so entertaining that we can conclude it must have corralled a lot of trade show goers into the Jewell booth.
Most exciting, for the company, is that Steven has tapped into a world of imagery that could have immense branding potential, should it ever be used as the centerpiece for a branding campaign. The campaign would draw attention to the Jewell Dinosaurs, or the Jewell devouring insects. Everyone would know about Jewell, the company whose steel monsters have come alive! Jewell could be known as the company that has revealed the startling truth, that the giant demolition machines really are strange organic life forms. The Jewell demolition insect would stand up to the Pilsbury Doughboy or Tony the Tiger as one of the great effective marketing icons of all times.
