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Why is it that blogging is such an important web optimization Technique?
I’ve a theory that you could be or might not agree with. I consider that blogs rule on the Search Engines as a consequence of one principal cause, contemporary content. There are endless debates among search engine marketing professionals over whether or not high quality content or backlinks are crucial to Google. These discussions miss the purpose if they are speaking about high quality content material without taking into consideration content material freshness.
Quality recent content material will win each time over and above another consideration in Search Engine Optimization. The freshness of content material is one thing that Google can choose fairly easily every time an internet page is reindexed. It merely compares the present content with the index of the content from the last visit. I’d submit, that the Google Spiders will require a way more refined algorithm to evaluate quality content material than freshness, and this is the principle purpose why freshness is all important.
In spite of everything, human editors ceaselessly disagree concerning content material quality. How may software program robots be any completely different ? Any strong search engine optimization Technique should be based mostly on not solely quality content material but fresh content as well. I imagine that that fresh good high quality content will win out over stale glorious quality content. It appears that evidently the Google Spiders like fresh meals even more than Subway Sandwiches does !
CNN is even ahead of Google News for a “information” search. Pretty amazing is not it, since Google Information is indexing every one else’s information ? The New York Times is listed on web page 4, and where is the Wall Street Journal? It is arduous to find. I went to the first 10 pages of results and couldn’t discover the Wall Road Journal anywhere. Right here is an easy demonstration that can assist my point concerning the value of freshness, Let’s do some search engine optimisation Strategy research. Verify the web page rank of every of the next websites using the Google Toolbar.
CNN – Web page Rank 9
The New York Occasions – Web page Rank eight
The Wall Street Journal – Page Rank 8
Not to dish CNN at all, but if Google Web page Rank have been only involved with content material high quality, don’t you assume that the distinguished New York Times and Wall Avenue Journal should have at the least as excessive a web page rank as CNN ?
What about incoming links? One other search engine marketing philosophy says that one-way links are an important issue to attain Page Rank and search engine position. Let’s look at incoming or back links utilizing Google’s Advanced Search.
CNN – 205,000
The New York Times – 702,000
The Wall Avenue Journal – 66,000
If one-way links were the primary standards, then definitely The New York Instances could be have the best page rank, and never CNN. Note: one cause that that Google could also be reporting such a small variety of back links for the Wall Avenue Journal, is as a result of much of the Wall Street Journal’s content is subscription-primarily based, which requires a user name and password, that could cease the Google spiders.
The approximate size of each of the websites is reported by Google Superior Search, as CNN – 1.3 million pages, The New York Occasions – 930,000 pages, and The Wall Street Journal – 859,000 pages. Sites of this magnitude will most probably garner a excessive web page rank on Google, due not solely to content material, however shear size.
If you happen to do a Google seek for information, and variations resembling monetary information, business information, present information, CNN comes up number one each time. Why does this occur? It is safe to say that it is because of fresh content.
CNN’s website is up to date on a minute by minute basis with content, not like both the New York Times website or the Wall Road Journal’s website that are probably up to date on an hourly or even a each day basis. Google simply loves contemporary content, and search results would appear to contend that CNN is one of the absolute masters of contemporary content material on the Internet.
From this easy comparability, we can see how dramatically fresh content material affects page rank and search engine position.
I ran across a relatively fascinating web optimization strategy article not too long ago, called “Where the bots cease”. This article focuses on the question of how deep spiders dig when they index an internet page.
It was found via what appears to be like like some pretty good testing, that it varies fairly a bit between the different search engines. Yahoo appears to see solely the first 210k of textual content on a page. Google sees roughly 520k, and MSN sees a whopping 1030k of text.
Admittedly that is a very large amount of textual content, most likely greater than most web sites would ever put on a single page. Let’s consider what the spider sees, when it seems at a weblog just like the one Butch Hamilton has created here. The titles for all the weblog archives are listed on the right. There are less than one hundred posts now, however finally, there could be thousands of posts and their corresponding titles listed as well.
I temporary test of several fashionable blogs indicated that almost all had textual content from 10k to around 30k. This leaves plenty of room for additional links, and content material before the spider limit can be reached.
Every publish on a blog might be like an article, with it’s personal title and content. This is the very epitome of what search engine spiders are trying for. On a typical weblog you discover natural links galore, fresh content up to date on a continuous foundation, and an easy to entry format that serps love. Recent content is clearly the most important think about search engine positioning, and an important component of any search engine marketing Strategy. Comfortable Blogging!
by John Lombaerde, a CNC programmer with over 15 years experience designing, programming and cutting advanced components on multi-axis pc numerically managed, (CNC) milling machines. He is an experienced Product Designer, CNC Programmer, CNC Machinist, and CAD CAM Consultant. He also is an SEO Consultant specialized in Search Engine Placement for Net Site Promotion.
For data on site promotion, see: The Internet Website Promotion Weblog
For CAD CAM information see CAD CAM Consulting
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